These ad groups may include:Įach ad group then contains themed keyword variations. Within this campaign are themed subcategories, called ad groups.
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For example, a PPC professional may create a campaign with the theme “Coffee Tables”. Learn about our proactive approach to PPC »Īccount Structure Campaigns and Ad GroupsĪdvertisers begin by choosing keyword themes and creating individual campaigns. The Ultimate Guide to PPC Marketing is producedīy Hanapin Marketing, the agency behind PPC HERO. As of 2017, Microsoft Advertising has 137 million unique desktop searchers on the Bing Network*. Microsoft Advertising is primarily keyword-based advertising. The platform also utilizes Search Partners. Similar to Google Ads, Microsoft Advertising is a pay-per-click platform showing ads on the Microsoft and Yahoo networks. Google Ads is geared toward the entire spectrum of companies from small businesses to Fortune 500. Google Ads was launched in October 2000 and has gone through several iterations over the last 17 years. Run on Google, Search Partner sites, and Display Network sites, Google Ads is the largest pay-per-click platform. Through both targeting settings and account structure, advertisers can run successful PPC campaigns as long as relevance is paramount. For example, if a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes.” Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. Users are searching for specific products, services, and information at any given time. PPC is used for all types of campaign goals, including: Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads.
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